Unpacking B2B Marketing
Fresh off the boat!
The B2B Attribution Dilemma:
Decoding the Complexity
Where every touchpoint wants credit, can we actually track who’s responsible for that million-dollar deal?
The B2B Attribution Dilemma:
Strategies for Success
What do leaders need to do in order to build effective attribution for their marketing strategies?
Growth Fuel: Keep the Wheels Turning with Marketing Micro-Engines
Are Marketing Engines worth the effort? What areas in marketing benefit the most?
About me
Over the past 2 decades, I’ve had the opportunity to work in B2B marketing and consulting across Europe, Middle East and Asia, in a variety of organizational structures.
This has helped me to gain insights into what makes teams tick and what marketing leaders or boards should also consider while making business decisions.
These observations will be useful for those who are looking to setup their marketing teams, optimize their operations further, or even to kickstart tough conversations with their teams.
It goes without saying that for each industry, audience size, market the approaches need to be tailored to an extent. Regardless, the core observations and thoughts shared here will remain relevant.
Vineeth Abraham – a Modern Marketer.
Consulting Services
Strategic Advisory
Craft tailored marketing strategies that align with business goals, driving measurable, sustainable growth.
Operational Excellence
Streamline processes, optimize your tech stack, and enable seamless collaboration across teams.
Content Leadership
Develop compelling narratives and thought leadership assets that engage, educate, and influence decision-makers.
Customer Journey Mapping
Design journeys and align channels, messaging, and metrics for maximum impact at every touchpoint.
What Next?
Let’s bring your vision to life! Explore services and get in touch today for a consultation or conversation.
Let’s Connect
Drop a note and let’s connect over an email or a phone call.